Here I'm specifically addressing getting a first book published. Not a popular first book, not a good first book, just a first book.
On #3, the most obvious instance recently is that "Joe the Plumber" has already gotten a book published, despite the fact that he isn't a writer. He's simply momentarily famous, and therefore the publisher thinks "Oh, hey, a book from this guy could make us money".
Or the 3-book deal that Fabio got to write romance novels, without having written any. Only because people know who he is.
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On #3, the most obvious instance recently is that "Joe the Plumber" has already gotten a book published, despite the fact that he isn't a writer. He's simply momentarily famous, and therefore the publisher thinks "Oh, hey, a book from this guy could make us money".
Or the 3-book deal that Fabio got to write romance novels, without having written any. Only because people know who he is.